![]() ![]() While that’s undoubtedly a smart and straightforward move, it’s not without its risks if the name of your app starts with a very popular letter. Use A Letter (Or Don’t…)įrom Facebook’s ‘F’ and ’s ‘H’ to Dailymotion’s ‘D’ and Skype’s ‘S’, there’s no shortage of apps out there that use the first letter of the company’s name in their app icon. What’s safe and familiar also risks being forgettable, while breaking the mould carries the risk of looking too different and not blending well with other apps. Obviously, there are advantages and disadvantages to each of these routes. On the flipside, you could choose a pink, purple or yellow hue to stand out from the crowd a little more. ![]() The implications of this are twofold: using primarily red, blue or maybe green for your app icon is a fairly safe way to go. One helpful soul has even created the follow diagram of the most popular colours for app icons: ![]() There are various articles out there dedicated to the science behind choosing a colour(s) for your app icon. So what can you do to make sure that your app’s icon is the homecoming queen and not the shy girl next door? Stick To Popular Colours Unfortunately, this is one area in which looks really do matter. If your app icon is ugly, users will either delete the app or hide it away in a folder somewhere that they might forget about it. I once met someone who had an app icon containing every letter of the alphabet on his homescreen, but that zany aesthetic is hardly for everyone – for the average downloader, app icons represent the first encounter users have with a new app. With just 24 app icon slots on the first page of an iPhone home screen, or 28 if you have a fancy iPhone 7, creating the perfect app icon is a vital step in user adoption. ![]()
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